Close-up of a Kettelbell Cabernet Sauvignon wine bottle with a vintage-style label in a store or bar setting.

Cabernet With A Story To Tell.

Even the design of the wine label has a story. Dan wanted something with a vintage vibe that also projected the strong personality of a great Cab. The label was crafted to appeal to the maverick at heart, the wine lover who’d choose body art over an art gallery any day. Kettlebell Cabernet embodies everything you want in a wine built for strength and balance, wrapped up in a package so striking it dares you to resist taking it home.

Whether it’s on your dinner table or paired with a night of storytelling connecting with friends, Kettlebell Cabernet is for anyone looking for an unorthodox twist on a classic favorite. Cheers to strength, balance and a little boldness!

A bottle of Kettelbell Cabernet Sauvignon red wine and a glass filled with red wine on a wooden surface, with wine barrels in the background.
A muscular man in a teal wrestling singlet lifting a black kettlebell overhead with one hand, and holding another kettlebell in the other hand.

Kettlebell Cabernet isn’t just another wine—it’s a story of strength, balance, and reward. It all began with Dan Goettel, an experienced wine industry executive who had a dream of creating a wine that would stand out, not just on the shelf but in the glass. He wanted something bold, youthful, and unapologetically unique. After much brainstorming, Dan landed on the name “Kettlebell.”

Why kettlebell? If you’ve worked out with one, you know it demands equal parts strength and balance to hoist it over your head. Dan realized those same qualities apply to a great Cabernet Sauvignon. His vision was to create a wine that showcases powerful, true-to-the-varietal flavors while maintaining beautiful balance. No tricks, no manipulation, just a Cabernet being its rugged, authentic self.

What's In The Bottle?